Saturday 1 December 2012

Business to Business Case Studies

Business to Business Case Studies Biography

Case Studies
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A Family Farm’s Crisis: Its Rice Contains Arsenic
A Family Farm’s Crisis: Its Rice Contains Arsenic
By EILENE ZIMMERMAN

Faced with studies that found inorganic arsenic, a carcinogen, in rice, Lundberg Family Farms is struggling to reassure its customers, who greeted the news with panic.
November 22, 2012, Thursday
MORE ON CASE STUDIES AND: Arsenic, Rice, Small Business, Food Contamination and Poisoning, Lundberg Family Farms

Luxury Cosmetics Maker Weighs the Benefits of Selling Items on TV
Luxury Cosmetics Maker Weighs the Benefits of Selling Items on TV
By JOHN GROSSMANN

EvePearl, owned by an Emmy-winning makeup artist, considers pitching its skin-care and makeup products on ShopNBC.
September 27, 2012, Thursday
MORE ON CASE STUDIES AND: Small Business, Entrepreneurship, Cosmetics and Toiletries, Advertising and Marketing, Luxury Goods, Prices (Fares, Fees and Rates), Pearl, Eve, EvePearl, EvePearl, ShopNBC

2nd Restaurant: Following Up
By IAN MOUNT

A year ago, we told you about a dilemma facing Red Iguana , a family-owned Mexican restaurant in Salt Lake City. Its owners, Lucy Cardenas and Bill Coker, were facing a two-pronged problem with their first location. First, a happy problem: their restaurant had gotten so popular after appearing on the Food Network's " Diners, Drive-ins and Dives " that customers regularly had to wait an hour to be seated. At the same time, the city was about to build a light rail line down the middle of the res...
August 30, 2012, Thursday
MORE ON CASE STUDIES AND: RESTAURANTS, RED IGUANA, SALT LAKE CITY (UTAH)

Struggling to Recover From a Cyberattack
Struggling to Recover From a Cyberattack
By DARREN DAHL

When someone hacks into a company’s computer system and wreaks havoc, and a former employee is suspected, how does the business rebuild?
August 22, 2012, Wednesday
MORE ON CASE STUDIES AND: ENTREPRENEURSHIP, SMALL BUSINESS, COMPUTER SECURITY, CYBERATTACKS AND HACKERS

Struggling to Recover From a Cyberattack
Struggling to Recover From a Cyberattack
By DARREN DAHL

When someone hacks into a company’s computer system and wreaks havoc, and a former employee is suspected, how does the business rebuild?
August 22, 2012, Wednesday
MORE ON CASE STUDIES AND: COMPUTER SECURITY, CYBERATTACKS AND HACKERS, ENTREPRENEURSHIP, SMALL BUSINESS, JUSTEN, PETER, MYBIZHOMEPAGE

A Seasonal Business Aims to Survive the Off-Season
A Seasonal Business Aims to Survive the Off-Season
By JOHN GROSSMANN

When business fell off a cliff as winter approached, a California restaurant and specialty food store looked for a better plan.
July 12, 2012, Thursday
MORE ON CASE STUDIES AND: ENTREPRENEURSHIP, RESTAURANTS, SMALL BUSINESS, BIG BOTTOM MARKET, SONOMA COUNTY (CALIF)

Jellio, Maker of Whimsical Furnishings, Considers Growth
Jellio, Maker of Whimsical Furnishings, Considers Growth
By ADRIANA GARDELLA

Jellio is a small-volume maker of furnishings largely inspired by childhood memories, like Gummi Bear lights. The company wants to raise production while reducing its costs.
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