Digital business is causing an upheaval that is shaking foundations of traditional business. More and more companies now recognize the opportunity the Internet offers and have started to establish online presence with a sound business model behind that.
Through the Internet, it is possible to invent new and innovative ways to add value to existing products and services without necessarily spending a lot of money. Internet has established itself as a mainstream medium. The convergence of technology and communication, the ability to produce and reproduce information easily, cheaply and accurately – all challenge our legal notions. Amazon offers 5 million + books. Imagine a bookshop with so many books in stock! It doesn’t do still it provides.
E-Commerce, although being technology oriented never far from commercial touch. E-commerce is more strategic than traditional model of business. Flow of ideas is a prime condition to mean out of e-commerce applications. Marketing ideas & concepts make your online shopping experience perfect. It is applied. Let’s see to what extend your imagination make your business experience implied.
Exercise # 1: Selling Experience
Involve customer: Ask your selected customers to input value in your product design or improvement. Most of the sites ask customers to give their feedback & suggestions. In similar way walk one more step ahead. Show your design or products and ask them to contribute. ‘Selected customers’ mean those customers who really take part in such process. Make them happy for their participation.
Track movements: It’s easy to track visitor’s movements and clicks. Track for which product customer shows interest! Especially sites like digital cameras and mobile handset likely track product’s popularity for click on models. Improve on it to sell & derive better results.
Reaching to mass: E-commerce is a medium to serve a geographically dispersed customer segment. E- Bay, MSN and Yahoo are best example in crossing & breaking boundaries. Think of internationalization issues while you are crossing boundaries to do business.
Think in way your customers do: Think of customer’s benefits. Manage schemes and product’s benefits to highlight on your e-market. Let your customer believe in you and assure them that their decisions are correct. Just web is not enough. Make use of web to improve communication in real business sense.
Win customer’s trust: You can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is. Let it be portal or website, always try to win customer’s trust and loyalty through showing your track records. Have enough trust worthy contents and legal documents to show on your commercial site. Pay pal is being most trust worthy symbol for online shopping web.
Exercise # 2: Buying experience
Advisor: Be an advisor through your e-advices. Provide online solutions and try to meet their needs in true meaning. Range of price, color, size and type of brands are few parameters to cut down search T-Shirts & garments online to buy. Insurance company can highly take benefits of e-advice through excellent use of technologies online.
Complement to make single shop experience: ‘One-stop solutions’ is being buzzword in online shopping. Yahoo is providing one stop experience online. Meet more of customer’s needs through links with providers of complementary products.
Get it ready & deliver fast: Amazon is best example in providing book with fastest source intention. Let your buyer feel that you are there to manage problems. Online shopping experience should be most trustworthy, quick attention payer and excellent support provider. For payment or e shopping send a mail to confirm buying to increase trust. Within limited time provide products at home to win trust for always. Dell is another online selling trustworthy service in beginning era of online shopping.
Exercise # 3: Usage experience
Guidance & Training: Help your customer to understand your product better. Other than financial aspects, help customer understand the optimal product specifications for their needs. Why do they buy Win NT OS rather Win 2000. Distinguish according to their requirements and organization structure. Other then request sent experience; provide email support, telephone support services to meet customer’s doubts.
Added Service: Other than basic needs, try to provide added services that were not expected by clients. Such marketing concepts are possible for e-commerce too. Help in improving aspects of the customer’s operational activity.
The support services for products are tailored to reflect customer’s needs and practices.
Sometimes, the hardest decision made is the right thing to do.... Making technology work for you is in your hand. From Bartner economy to E-commerce, customer has not changed. Shopping experience changes form but basic necessities and expectations of customers from seller are same. Work it out and model them in your e-commerce technology model. It is likely to work.
Through the Internet, it is possible to invent new and innovative ways to add value to existing products and services without necessarily spending a lot of money. Internet has established itself as a mainstream medium. The convergence of technology and communication, the ability to produce and reproduce information easily, cheaply and accurately – all challenge our legal notions. Amazon offers 5 million + books. Imagine a bookshop with so many books in stock! It doesn’t do still it provides.
E-Commerce, although being technology oriented never far from commercial touch. E-commerce is more strategic than traditional model of business. Flow of ideas is a prime condition to mean out of e-commerce applications. Marketing ideas & concepts make your online shopping experience perfect. It is applied. Let’s see to what extend your imagination make your business experience implied.
Exercise # 1: Selling Experience
Involve customer: Ask your selected customers to input value in your product design or improvement. Most of the sites ask customers to give their feedback & suggestions. In similar way walk one more step ahead. Show your design or products and ask them to contribute. ‘Selected customers’ mean those customers who really take part in such process. Make them happy for their participation.
Track movements: It’s easy to track visitor’s movements and clicks. Track for which product customer shows interest! Especially sites like digital cameras and mobile handset likely track product’s popularity for click on models. Improve on it to sell & derive better results.
Reaching to mass: E-commerce is a medium to serve a geographically dispersed customer segment. E- Bay, MSN and Yahoo are best example in crossing & breaking boundaries. Think of internationalization issues while you are crossing boundaries to do business.
Think in way your customers do: Think of customer’s benefits. Manage schemes and product’s benefits to highlight on your e-market. Let your customer believe in you and assure them that their decisions are correct. Just web is not enough. Make use of web to improve communication in real business sense.
Win customer’s trust: You can buy a person's hands but you can't buy his heart. His heart is where his enthusiasm, his loyalty is. Let it be portal or website, always try to win customer’s trust and loyalty through showing your track records. Have enough trust worthy contents and legal documents to show on your commercial site. Pay pal is being most trust worthy symbol for online shopping web.
Exercise # 2: Buying experience
Advisor: Be an advisor through your e-advices. Provide online solutions and try to meet their needs in true meaning. Range of price, color, size and type of brands are few parameters to cut down search T-Shirts & garments online to buy. Insurance company can highly take benefits of e-advice through excellent use of technologies online.
Complement to make single shop experience: ‘One-stop solutions’ is being buzzword in online shopping. Yahoo is providing one stop experience online. Meet more of customer’s needs through links with providers of complementary products.
Get it ready & deliver fast: Amazon is best example in providing book with fastest source intention. Let your buyer feel that you are there to manage problems. Online shopping experience should be most trustworthy, quick attention payer and excellent support provider. For payment or e shopping send a mail to confirm buying to increase trust. Within limited time provide products at home to win trust for always. Dell is another online selling trustworthy service in beginning era of online shopping.
Exercise # 3: Usage experience
Guidance & Training: Help your customer to understand your product better. Other than financial aspects, help customer understand the optimal product specifications for their needs. Why do they buy Win NT OS rather Win 2000. Distinguish according to their requirements and organization structure. Other then request sent experience; provide email support, telephone support services to meet customer’s doubts.
Added Service: Other than basic needs, try to provide added services that were not expected by clients. Such marketing concepts are possible for e-commerce too. Help in improving aspects of the customer’s operational activity.
The support services for products are tailored to reflect customer’s needs and practices.
Sometimes, the hardest decision made is the right thing to do.... Making technology work for you is in your hand. From Bartner economy to E-commerce, customer has not changed. Shopping experience changes form but basic necessities and expectations of customers from seller are same. Work it out and model them in your e-commerce technology model. It is likely to work.
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