Master Numbers in Numerology

Today, numerology is associated with divination and occult. Numerology was used by many mathematicians such as Pythagoras. However, most of the modern scientists consider numerology as psuedomathematics. Numerology as a whole is the study of numbers and their meaning. Numerology helps in understanding your personality with the help of the numbers. Before we delve into the master numbers in numerology, you must have an idea what numerology is all about.

In the 600 BC, the Greek philosopher and mathematician, Pythagoras developed his theory of numbers. He developed the Pythagorean conversion table where he assigned values 1 to 9 to each alphabet.

1 = AJS; 2 = BKT; 3 = CLU; 4 = DMV; 5 = ENW; 6 = FOX;

7 = GPY; 8 = HQZ; 9 = IR

Using these values you could find out the name and birth number. Certain characteristics and personality are associated with every numerical value that is derived by summing up the value of your full name. It takes into consideration the sum of the date of birth. Check out this example:

Name given by the parents: Mary Smith.

The corresponding value of the alphabets is given in the Pythagorean table.

Name number: 4+1+9+7+1+4+9+2+8 = 45

Reduce the above value to a single digit by adding them, 4 + 5 = 9.

DOB= 28-04-1968

Birth number: 2+8+0+4+1+9+6+8 = 38; 3 + 8 = 11. This is again reduced to single digit, 1 + 1 = 2. The birth number is also known as life path number.

Each number is given a few personality traits. Take a look at them:

1 - Creative, independent, egoistic and self-centered
2 - Considerate, cooperative and very sensitive
3 - Friendly, superficial, artistic and sociable
4 - Practical, loyal and rigid
5 - Enjoys freedom, travel and is highly adaptable
6 - Responsible, understanding, jealous
7 - Spiritual, wise and suppressive
8 - Management ability and unscrupulous
9 - Romantic, genius, humanitarian

Master Numbers in Numerology

Most of the numbers are reduced to single digits or single vibrant numbers. However, there are four numbers that are known as the master numbers in numerology. The numbers eleven (11), twenty-two (22), thirty-three (33) and forty-four (44) are the four master numbers in numerology.

The four master numbers in numerology are highly vibrant compared to their single digit numbers. These numbers possess strong vibration and emphasis on a greater learning and experiences. According to the numerologists, the master numbers are very challenging and it takes time to integrate these vibrant numbers into one’s personality traits. This is one reason why master numbers are known as late bloomers. For instance, the master number 11 when reduced gives you the values 2. Hence, all the characteristics and personality traits (strength and weakness) of number 2 is associated with the master number 11. This number is also known as the psychic number and it represents a highly sensitive and intuitive characteristic trait.

Similarly, the master number 44 is considered to be an important number by the alchemists. It is believed that people who are born under this number has the ability to create magic around themselves and others. These people are visionaries and have a great desire for knowledge regarding the mysteries of life.

Numerology is a vast topic. There are people who practice numerology as part of their special interest. Some practice numerology as a profession and are called as numerologists.

Numerology Meanings

The science of the mystical meanings of numbers and their influence on the lives of humans is called numerology. It is an intricate mathematical system that can divulge a lot of information about a person's personality traits by birth date, experiences and future, through some logical progression of numbers. The numbers used for making such revelations are birth date, time and place. Even the name of a person is converted to numbers with certain methods to understand more about him. In the following paragraphs, I have given the numerology meanings of numbers and the history of numerology in brief.

Brief History of Numerology

No one has the exact facts about the origins of numerology. Traces of evidence have been found that suggest that numerology was in practice thousands of years ago in China, Greece, Rome, and Egypt, long before the time of Pythagoras, who is regarded as the father of numerology. The earliest knowledge of numerology was not recorded in scriptures or any other form. That is because it was considered to be sacred and was handed from generation to generation orally.

Pythagoras strongly believed that the entire universe was controlled by the power of numbers. He proposed that everything had mathematical patterns and that everything can be expressed in the form of numbers to understand everything about it. He believed that even abstract concepts could be converted into numbers and that those numbers would have specific meanings.

There are a lot of different types of numerology like Indian numerology, Hebrew numerology, Chinese numerology, etc. But the three major forms of numerology in use today are the Kabbalah, the Chaldean and the Pythagorean. The kabbalah system only deals with names. That is, it helps you convert names into numbers and understand their meaning. The Chaldean system was discovered in ancient Babylon and it makes use of compound numbers. It is believed to be the most accurate system. The Pythagorean method was developed by Pythagoras and was popular during his times. It was used to find the numerology compatibility of people.

Numerology Meanings

To predict things about a person, different numbers associated with the person are derived. There is a separate way to find each of these numbers. Here is the meaning of numerology of each type of number.

The Life Path Number
This is regarded as the most important number associated with a person. It is determined by taking into account your birth date, month and year. The number reveals some important details about your life path, traits and personality.

The Expression Number
This number is deduced from the letters in your name. Your first name, your full name, and your family name, have different numerology meanings and each meaning can affect your life differently. This number tells about your goals and aims in life.

The Soul Urge Number
Your soul urge number is obtained by adding the sum of all the vowels in your full birth name, then reducing the numbers to one digit. For reducing the number to one digit you have to keep adding the digits in a number. For example, if the number obtained is 12 you have to add 1+2=3 thus making it a single digit. This number tells about your inner most desires.

Inner Dreams Number
The inner dreams number of a person is calculated by adding the sum of all the consonants in his or her full birth name and reducing the numbers to a single digit. This number tells about your subtle dreams and wishes.

Meanings of Numbers

Below is the list of the numerology number meanings and what they indicate.

1 = Independent, egoistic and aggressive.
2 = Partnership, balanced, cooperative and sensitive.
3 = Artistic, sociable, intellectual, neutral.
4 = Practical, loyal, egoistic and creative.
5 = Traveler, very adaptable, dynamic and restless.
6 = Understanding, sometimes jealous, responsible and mature.
7 = Mature, spiritual and wise.
8 = Good manager, sacrificing, hard working and powerful.
9 = Precedent of a new beginning, Metamorphosis, Romantic and genius.

These are only some basics about numerology meanings and the working of numerology. The subject in itself is far more vast.

Beauty and the stars

An interesting feature about Zodiac signs is that you can look them up from time to time and still find different and innovative nuances that catch your fancy. We tried to assemble some aspects with a view to take quick notes on their groups, based on the type of signs that they belong to; namely, Air, Water, Fire and Earth. What we being women came up with was an exciting concoction of things women can do to look beautiful in keeping with their zodiac signs.

Air Signs
Gemini, Libra, Aquarius:
Their best feature: Most of the air signs have mesmerizing eyes that have the onlooker captivated. The overall body shape is such that, your high energy levels make you lean and lithe. Your elegant hands do all your talking for you. Speaking of colors, air signs are best known for their keen eye for all hues. Although most of them shine in futuristic colors--silver, lilac, indigo and royal blue. For your make-up, you could start with a base of matte beige foundation and delve deep in accentuating your brows slightly. Use light shades of violet and purple on your eyes. Adventurous air signs sparkle with blue mascara or silver eye shadow. To finish, line your lips with pink and fill with iridescent pinks and damasks. Light up your face with light pink blusher on the apples of your cheeks.

Most air signs are rather particular about the way they look so they have their own beauty secrets too. You could use an egg white mask to retain the porcelain prettiness of your skin. Should your have the tendency to frizz easily; you can create your own style statement by smoothening it down thanks to a quick rub, with a silk scarf. Our best buys can comprise from amongst two tone nail-polishes and lipsticks.

Your fragrances may vary from zingy happy ones -- Clinique's Happy, Fleur D'Eau (Rochas), to SO (Oscar de la Renta), Le Monde est Beau (Kenzo)

Earth Signs
Taurus, Virgo, Capricorn
Most Earth signs have immense trouble with their skin types, although their best feature forever remains their generous and passionate mouth. With predominant bones are predominant; the colors best suited to your style would be earthy greens, mosses and ochres. Your look comprises of a tawny make up. You could use coffee and tawny shades to accentuate your eyes, line lids with deep browns and paint on a deep chocolate lip shade on your lips. Most Earth signs have extreme eyes, meaning that they are either very gentle or exhibit extreme hunger. Your secret for beauty may comprise of clay masks that help you with your troubled oily skin and makes you glow. Although a dull sallow complexion is your drawback, you could make do with intensive moisturizers to bring the glow back to your face. Your best beauty buys can consist of copper and bronze highlighters and your fragrances include, Le Must de Cartier, Dune, Youth Dew (Estee Lauder), Chanel No 5, Paris (YSL).

Water Signs
Cancer, Scorpio, Pisces
Water signs are almost always endowed with great glowing, translucent skin. Your body type, although hinders around the soft edged feminine shape, with all your curves in the right place, you’re known to be the ultra sensuous types. The obvious colors for you that best suit your personality are all sea shades; aquamarine, baby blue and sea blue, etc. You could play up your glorious skin with pale luminous foundation paired with deep smoky eyes, lined with navy and grey pencils. Keep the lips soft, pink and feminine for the best effect. Since your system thrives on water, your beauty secret would be that you drink in at least 8 to 10 glasses a day to keep your skin dewy. Along with the most fascinating skin, your problem areas include the toll of late nights and stress that eminently show on your face, with dark circles. Your best beauty buys would include skin serums to keep your delicate skin in great shape. And your fragrances may include; Allure from Chanel. Eternity, Champs Elysees (Guerlain), Tocade (Rochas), Safari (Ralph Lauren)

Fire Signs
Aries, Leo, Sagittarius
Your best feature is perhaps the most evident and magnificent mane. Fire girls have lush long and healthy tresses and like you would associate the lion with its mane, so are Leo girls extremely cautious with their hair. Your body type being lean and muscular, you possess a catlike sinuous elegance, although you have this gross tendency to put on oodles of weight. Your colors like your fiery self include red, orange and yellow tones making you simmer even more. And since these are the colors for you, its quite natural for you to be a part of the red hue family. Your make-up comprises of red lipstick adding that glossy effect.

Try adding shimmering gold dust on your eyelids and cheekbones, for additional charisma. Bold eyes with smoky grey and black tones are the in colors for you. If you want to tone down the look, go for muted ochres and peaches. The good old sun-bath, or even a gold bath, with milk and rose petals soaking you in are the beauty sectres for you. A weekly deep conditioning treatment for your hair will make it a true crowning glory. More often than not, your beauty problem lies with the freckles on your face. For these you could use a raw potato on your skin and watch them fade away. Your beauty buys include a fire engine red lipstick. Your fragrances are YSL's Opium, Guerlain's Shalimar, Poison from Christian Dior, Coco from Chanel.

Advantages of Internet Advertising

Today, majority of the people spend their work and leisure time in front of their computers on the Internet. As social networking sites replace meeting up with friends and searching the Internet for information rather than going through books becomes the norm, advertisers are seeing a huge potential for marketing and advertising various products and services on the Internet.

When we use the term Internet advertising, it comprises of a lot of things. Email advertising, web banners, advertisements on social networking sites, advertisements on manufacturer's own site, pop-up advertisements, advertisements through Internet affiliates - these are all a part of online advertising. Scroll down to know the advantages of Internet advertising...

Benefits of Internet Advertising

Wide Reach
When it comes to reaching a wide range of customers, no other medium can beat Internet. By advertising on the Internet, a small manufacturer in one part of the world can find customers in the other. Internet advertising has broken all geographical restrictions that existed with other mediums. Global companies, small local businesses, anybody and everybody can increase their product sales and profits by online advertising. This is definitely one of the exclusive advantages of advertising on the web.

Target Oriented
On the Internet, you will find websites which cater to a particular group of people who have some specific interests or who belong to a particular age group. There are sports websites, medical websites, technology websites, social networking sites which are mostly frequented by youngsters, religions websites, travel websites, etc. Thus, Internet marketing and advertising gives businesses an opportunity to reach people who would be specifically interested in buying their product. For instance, a new cellphone in the market can find it's potential customers if advertised on a technology or a social networking site.

Quick Conversion
One of the foremost advantages of Internet advertising is that the conversion time of the advertisement into a sale is very less. Most of the advertisements on the Internet have links which allow the customers to purchase the product then and there. This in a way hikes the sales and profits of any given business.

Highly Informative
From the consumer point of view, one of the advantages of advertising on the Internet is that they can know in detail about the product, its features, durability, method of use, etc. With some advertisements, there are consumer reviews available which help a customer to make an informed decision with regards to buying a product.

Cost Effective
Another of the advantages of Internet advertising is that it is very cost effective. With other mediums of advertising, be it television or print, you can not say for sure whether the customer who is watching or reading the advertisement is actually going to buy the product. But through "pay per click advertising", a marketer is actually paying only when the potential customer visits his website or looks through the product that is being sold. So, comparing from this point of view, Internet advertising costs are much less.

Easy to Use
All type of businesses, even the ones which have just started out, will find advertising on the Internet much easier. With other advertising mediums such as television and print, businesses need to hire the services of an advertising agency to create appropriate advertisements for them and also to buy advertisement space in newspapers or televisions. With web advertising, all these headaches do not exist. So, one of the main Internet advertising advantages is that even a business which is just a day old can advertise it's products and services online, by starting it's own website.

These are some of the advantages of Internet advertising. Although, this advertising technique is not without it's own share of flaws. On the Internet, there is a very high potential of a customer being fooled into buying a product which is not even remotely similar to what the product details given in the advertisement make it out to be. Moreover, there are very high chances that the potential customers might miss the advertisement while surfing the Internet. Nevertheless, in spite of these drawbacks, in this age of Internet, advertising online is one of the growing mediums to watch out for!

How to Calculate CPM

In the advertising world there are several methods that companies use in order to calculate the finances involved and the allocation of the advertising budget as well. It does not make sound financial sense to simply spend money on advertising without any limitations, so it is absolutely necessary to make a proper plan of the channels in which the money will be spent, and to also ascertain the sources of revenue and the manner in which it is distributed.

CPM used to be known as Cost Per Mille in the conventional advertising world, and in some cases, it still refers to that. But online advertising has now become the primary concern of many advertisers, and this is where this concept is most applicable today. In the online advertising world, CPM refers to Cost Per Thousand Impressions, and this is a means of calculating how much money is being spent on a specific campaign in order to complete 1,000 different actions.

The 'action' mentioned here differs from company to company, and from campaign to campaign. For advertisers who regularly indulge in outdoor advertising on a large scale, an action or an 'impression' can signify someone looking at the advertisement and making an inquiry about it. In the online world, an impression can mean clicking on the ad, or filling out a form, or recommending someone else's email address or actually buying a certain product or service.

What Does CPM Mean in Internet Advertising

Before we get into details about how to calculate CPM, we should understand its significance in the advertising world. Every ad campaign is set into motion with the sole purpose of getting large viewership and attracting as many customers as possible, but it is also necessary for the advertisers to know how cost effective the campaign is. If a campaign is costing too much and getting in too little revenue, it needs to be scrapped. On the other hand, if a campaign is very cost effective and is getting a huge response for little outlay, the advertiser should make the most of the situation.

In the world of Internet advertising, the actual money spent is quite less. This is exactly the reason why it has become such a popular method of reaching out to people. The method of ascertaining the efficiency of Internet advertising has changed over the years, and so has the method of payment between the advertiser and the publisher. Today, CPA (Cost Per Action) has overtaken the concept of Pay Per Click (PPC) in this world, and there are sure to be many changes in the future.

In Internet advertising, there is a better chance of a larger number of people seeing an ad so it is necessary to calculate the cost efficiency of the campaign, so that the advertiser can keep Internet advertising costs as low as possible. Each view of the ad may lead to certain actions, and it is completely in the hands of the advertiser to decide what action qualifies as applicable for him to calculate CPM.

How to Calculate CPM

Calculating CPM is a rather simple task, but it needs some reliable data and numbers in order to be calculated easily. Say there is a particular ad campaign that makes 100,000 impressions through various mediums including the Internet, and it costs $500 for the campaign to be set into motion. The first thing to do will be to calculate the number of units of advertising, which is calculated as the number of impressions divided by 1,000. In this case, the number of units will be 100,000 / 1,000, which is equal to 100. Now dividing the money spent with this figure will give you the CPM. Hence in this case the CPM is 500 / 100, or $5. Thus the cost of making 1,000 impressions to the company is $5. You can also lay down a simple formula for calculating CPM as follows:

CPM = Total money spent / Number of impressions by the thousand

CPM is a very necessary tool for advertisers from all around the world. Not only does it let one check the effectiveness of a particular campaign, it also lets one compare the effectiveness of different mediums when compared with each other. This information ultimately helps advertisers strategize their campaigns, and this is why learning how to calculate CPM is so important for advertisers.

Types of Online Advertising

Advertising has undergone a sea change since its inception, not only in its methods, but also in its medium. Online advertising has become a widely sought complement (if not an alternative) to other forms of advertising. And even within online advertising, there are different types that aim at reaching different clientele by using different tactics, techniques, and even technologies. In this article, we will give you a glimpse of some of the major types of online advertising used.

Online Advertising Types

What are the different types of advertising that are used by people who market their services or products online? Given below are some of the major types into which one can categorize online advertising.

Banner
The first and relatively widely used type of online advertising is a banner ad. You may have noticed a strip (horizontal or vertical) highlighting a particular company’s name, services, and tag line at the top, bottom or sides of the web page. This is a banner ad and its size depends on the space that the company gets on a website.

Pop Ups
This is another quite a familiar type of online advertising. When you visit a particular website, you are sometimes warned by your browser about it having blocked a pop up. At other times, as soon as you enter a website, before you can view the content you wish to, you are made to view a pop up ad of a particular company. This type of online advertising is considered invasive and hence browsers are enabled with blockers.

Email or Newsletter
Using email and newsletters can be termed as merely an advancement of snail mail. Following the same principle of picking random postal addresses, email ads target email addresses that may have been entered on a site that may cater to a need the user may have felt at some point of time or completely random ones. Newsletters however are mostly sent to those users who subscribe them.

Video Ads
You are sure to have come across video ads at least a couple of times a day, if you’re an avid Internet surfer. These ads are quite similar to television commercials. They are in video format and need to be loaded and played when clicked. These are high quality videos and are very popular on video sharing websites.

Classifieds
Noticed classified ads in newspapers? Well, now just put that on a web page, and you have the same effect, just in color and a little bit more attractive. These companies too have to buy ad space on a web page, just like they do in newspapers.

Pay Per Click (PPC)
By far, the most widely used and quite effective method of online advertising is the Pay Per Click one. This system will generate and display ads that are based on what information the user has entered in the search engine. For instance, if you happen to be searching for shampoo, immediately above the search results, you’ll see links taking you to a hair care website. Revenue is generated, as the name goes, per click. It can be very useful for making money, but needs to be managed rather carefully.

Floating
A rather annoying form of online advertising (and I say this only because I’ve experienced it myself) is a floating ad. These ads will actually ‘float’ over your content, or above or below it as you view the web page. They will hover until you close them. But do they get your notice? You bet!

Takeover
This type of online advertising does exactly what its name suggests. It ‘takes over’ the web page and consecutive pages of the same website all throughout your duration there. It begins as a huge ad on the first page, and the ad, in various sizes and forms keep reminding you about it!

Contextual Ads
The next time you enter a search phrase in your search engine and get redirected to a website, notice the ads that appear on the sides, top or bottom of the page. If they’re related to what you’ve searched for, then the advertiser most probably uses the contextual form of advertising, which involves browsing the content and search phrases to generate relevant and related ads.

Roughly stated, these are the most popularly used types of online advertising. So, if you’re looking to advertise on a website, you can decide what the most efficient way to get to your target audience is. And if you’re simply browsing through, you know what form of advertising you’re seeing on numerous websites!