Articles on Online Marketing Biography
Senior results oriented digital marketing strategist with broad knowledge base that includes: online & social media, search marketing, email and online CRM, online promotions and acquisition, user experience, online conversion, performance based campaigns and the list goes on.
9+ years experience on both the brand and agency side, currently driving the online marketing efforts at Shutterfly as well as my side gig DINKlife.
-Well-connected Industry leader in Internet marketing with very diverse background.Recruiters, please don't contact me unless the position is in the city of SF.
-Here is a recent video I am in from iMedia http://www.imediaconnection.com/content/28572.asp
-Recent article quote: http://www.emarketer.com/Article.aspx?R=1008294
-Another new article for eMarketer: http://www.emarketer.com/Article.aspx?R=1008458
Industry Leadership:
-SFBIG Member 2009-present
-SHOP.org member 2009-present
-iMedia – Advisory Board Member and blogger 07-current
-DFWIMA – Dallas Fort Worth Interactive Marketing Association, Marketing Board Chair 07-09
-EEC – Email Experience Council Member, Clients Only Roundtable 07-09
-BlueHornet Networks Email Service Provider – Advisory Board Member 08-09
Sr. manager – Online Marketing
Shutterfly - Making the world a better place by helping people share life's joy.
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
-Run all aspects of the affiliate program and optimizations.
-Drive quarterly planning process from forecasting, media planning and buying to execution of campaigns and in-house creative.
-Manage to ROI goals and ensure sound ROI methodology for each tactic. Conduct test/control studies to verify that return is incremental and optimize towards true incrementality across the business.
-Own 10MM+ media budgets annually across the Internet Marketing channel.
-Key SME on media publishers, trends, pricing models, targeting, and media buying platforms.
-Lead creative strategies and execution across all forms of online media.
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
Articles on Online Marketing
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