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Email Marketing Campaigns for Local Radio Stations
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By Dan Forootan
The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. Those who want to listen to the radio, meanwhile, often do so via satellite radio, which carries with it a fairly ample subscription fee but offers hundreds of channels and a minimal amount of commercials in exchange. And how about the pre-teen crowd? When they’re watching movies in the back seat, how can they ever develop a fondness for listening to the radio—and experience the surge of adrenaline when a favorite song randomly pops up?
Somewhat ironically, the best way for radio to remain relevant today is by connecting personally with listeners during in-person appearances by DJs at festive occasions such as grand openings and baseball games. It’s possible to further cement the relationship with listeners by embarking upon an email marketing campaign for local radio stations during these events.
The idea of pairing local radio stations and email marketing campaigns is a particularly savvy one because the people most likely to listen to the radio are the ones who still use email regularly. Younger people communicate via text messaging and social media, but those who remember listening to AM/FM radio and are still fond of the medium will be the perfect target of an email campaign for local radio stations.
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Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
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Email Marketing Campaigns for Local Radio Stations
ARTICLE TOOLS
Email Article
Print Article
Increase Text Size
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Del.icio.us
Digg This
By Dan Forootan
The 21st century hasn’t been an easy one for traditional radio. Those traveling by car used to have no choice but to listen to the radio while driving, but today’s 30-somethings have never known a car without a tape deck or compact disc player and drivers of all ages can now plug their iPod into a jack and drive as far as they want without ever listening to the radio. Those who want to listen to the radio, meanwhile, often do so via satellite radio, which carries with it a fairly ample subscription fee but offers hundreds of channels and a minimal amount of commercials in exchange. And how about the pre-teen crowd? When they’re watching movies in the back seat, how can they ever develop a fondness for listening to the radio—and experience the surge of adrenaline when a favorite song randomly pops up?
Somewhat ironically, the best way for radio to remain relevant today is by connecting personally with listeners during in-person appearances by DJs at festive occasions such as grand openings and baseball games. It’s possible to further cement the relationship with listeners by embarking upon an email marketing campaign for local radio stations during these events.
The idea of pairing local radio stations and email marketing campaigns is a particularly savvy one because the people most likely to listen to the radio are the ones who still use email regularly. Younger people communicate via text messaging and social media, but those who remember listening to AM/FM radio and are still fond of the medium will be the perfect target of an email campaign for local radio stations.
| 1 | 2 | Next page »
Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software for creating, sending and tracking email newsletter and other campaigns.
Expert's Bio
Add a Comment View Comments
Small Business Home
Free Magazines
InformationWeek is the only newsweekly you'll need to stay on top of the latest developments in information technology.
Subscribe Now
All Magazines
Promotional Items with Your logo
Women's long sleeve turtleneck
Women's long sleeve turtleneck sweater is gently contoured for feminine fit.
Flame Baseball Cap
A magic checker flame hat that features heavy brushed cotton. Over 300,000 More Promos
Get latest news and analysis on how startups and small businesses can leverage Internet technologies.
NEWSLETTER ARCHIVE
Siteguys
Email Marketing
Add Your Logo Now
Get Your Business Online
Build a WebsiteHost Your WebsiteMarket Your Business Online
Business Form Downloads
Legal Forms Business Forms
Recent Postings
Stimulus or "Pork"ulus?
Blog: How Do You Know What Insurance Is Right for Your Business?
If Layoffs Are Necessary, Protect Your Business
Blog - Do You Have Email and Internet Usage Policies in Place?
MORE
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
Email Marketing Campaigns
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