Marketing Online Biography
Master in Marketing, Communication and New Media
Presentation
The Master in Marketing, Communication and New Media is open to graduates of all faculties interested in learning the most advanced technological solutions to support the processes of marketing and communication, designing and implementing marketing plans and communication systems aimed at different audiences, and becoming advisers of integrated communication.
It offers tools to address all activities related to market research and business communication, with special focus on web 2.0 and social networking.
Graduates of this master's program find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms, with specific focus on digital communication, web marketing and advertising. This requires a solid background in traditional marketing along with new technical and specialized skills. The Master in Marketing, Communication and New Media provides students with the necessary expertise in economics, finance, business subjects, marketing and communication, adding specific knowledge of the new digital tools.
MANAGEMENT COMMITTEE
Fabiano Lazzarini General Manager, Interactive Advertising Bureau
Federico Palomba Marketing Manager, Corriere della Sera
Marta Marchionni Industry Head - Consumer Goods, Google Italia
Maurizio Fionda CEO, Diennea-MagNews
Aldo Bruschi Sales Director, Crif Decision Solutions
Massimo Ghedini Managing Director, Manzoni Pubblicità
Marco Piroli Marketing Director, Thun
Fabrizio Angelini CEO, Demoskopea
Paolo De Biasi CCO, MBT Scarpe Masai
Loris Cacciatori Internet & Mobile Banking Manager, UniCredit
Martina Del Rio Senior Client Executive, Nielsen Company
Francesco Brigidi Web Marketing & E-Commerce Manager, Technogym
Nicola Rossi Direttore Generale, Monster Italia
Paola Cellini Resp. Comunicazione e Ricerche di Mercato, ERG Petroli
Pierluigi Masini Direttore Progetti e Iniziative Editoriali, Poligrafici Editoriali
Andrea Di Fonzo Managing Director & Chief Interaction, Group M
Presentation of the Program:
Roberto Grandi »
E-mail: roberto.grandi@unibo.it
The Master of Marketing and Communication teaches young managers how to integrate the techniques of finance, human resources management and production with the specific skills related to the area of marketing and communication.This master's degree educates professional figures who will be able to undertake a managerial or consulting career in a wide range of professional areas:• Market-oriented professionals who can master methods and techniques of communication related to traditional and new media• Professionals who can follow all phases of the quantitative and qualitative analysis of the competitive context and outline the correct corporate strategy for the administration of products, services and integrated communication.The Master in Marketing and Communication provides participants with specific qualifications and advanced skills to effectively meet market requirements.
Master in Marketing, Communication and New Media
Presentation
The Master in Marketing, Communication and New Media is open to graduates of all faculties interested in learning the most advanced technological solutions to support the processes of marketing and communication, designing and implementing marketing plans and communication systems aimed at different audiences, and becoming advisers of integrated communication.
It offers tools to address all activities related to market research and business communication, with special focus on web 2.0 and social networking.
Graduates of this master's program find jobs in the communication and marketing departments of service and manufacturing enterprises, public administration companies and consulting firms, with specific focus on digital communication, web marketing and advertising. This requires a solid background in traditional marketing along with new technical and specialized skills. The Master in Marketing, Communication and New Media provides students with the necessary expertise in economics, finance, business subjects, marketing and communication, adding specific knowledge of the new digital tools.
MANAGEMENT COMMITTEE
Fabiano Lazzarini General Manager, Interactive Advertising Bureau
Federico Palomba Marketing Manager, Corriere della Sera
Marta Marchionni Industry Head - Consumer Goods, Google Italia
Maurizio Fionda CEO, Diennea-MagNews
Aldo Bruschi Sales Director, Crif Decision Solutions
Massimo Ghedini Managing Director, Manzoni Pubblicità
Marco Piroli Marketing Director, Thun
Fabrizio Angelini CEO, Demoskopea
Paolo De Biasi CCO, MBT Scarpe Masai
Loris Cacciatori Internet & Mobile Banking Manager, UniCredit
Martina Del Rio Senior Client Executive, Nielsen Company
Francesco Brigidi Web Marketing & E-Commerce Manager, Technogym
Nicola Rossi Direttore Generale, Monster Italia
Paola Cellini Resp. Comunicazione e Ricerche di Mercato, ERG Petroli
Pierluigi Masini Direttore Progetti e Iniziative Editoriali, Poligrafici Editoriali
Andrea Di Fonzo Managing Director & Chief Interaction, Group M
Presentation of the Program:
Roberto Grandi »
E-mail: roberto.grandi@unibo.it
The Master of Marketing and Communication teaches young managers how to integrate the techniques of finance, human resources management and production with the specific skills related to the area of marketing and communication.This master's degree educates professional figures who will be able to undertake a managerial or consulting career in a wide range of professional areas:• Market-oriented professionals who can master methods and techniques of communication related to traditional and new media• Professionals who can follow all phases of the quantitative and qualitative analysis of the competitive context and outline the correct corporate strategy for the administration of products, services and integrated communication.The Master in Marketing and Communication provides participants with specific qualifications and advanced skills to effectively meet market requirements.
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