Emarketing Articles Biography
Senior results oriented digital marketing strategist with broad knowledge base that includes: online & social media, search marketing, email and online CRM, online promotions and acquisition, user experience, online conversion, performance based campaigns and the list goes on.
9+ years experience on both the brand and agency side, currently driving the online marketing efforts at Shutterfly as well as my side gig DINKlife. -Well-connected Industry leader in Internet marketing with very diverse background.
Recruiters, please don't contact me unless the position is in the city of SF.
-Here is a recent video I am in from iMedia http://www.imediaconnection.com/content/28572.asp
-Recent article quote: http://www.emarketer.com/Article.aspx?R=1008294
-Another new article for eMarketer: http://www.emarketer.com/Article.aspx?R=1008458
Industry Leadership:
-SFBIG Member 2009-present
-SHOP.org member 2009-present
-iMedia – Advisory Board Member and blogger 07-current
-DFWIMA – Dallas Fort Worth Interactive Marketing Association, Marketing Board Chair 07-09
-EEC – Email Experience Council Member, Clients Only Roundtable 07-09
-BlueHornet Networks Email Service Provider – Advisory Board Member 08-09
Sr. manager – Online Marketing
Shutterfly - Making the world a better place by helping people share life's joy.
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
Senior results oriented digital marketing strategist with broad knowledge base that includes: online & social media, search marketing, email and online CRM, online promotions and acquisition, user experience, online conversion, performance based campaigns and the list goes on.
9+ years experience on both the brand and agency side, currently driving the online marketing efforts at Shutterfly as well as my side gig DINKlife. -Well-connected Industry leader in Internet marketing with very diverse background.
Recruiters, please don't contact me unless the position is in the city of SF.
-Here is a recent video I am in from iMedia http://www.imediaconnection.com/content/28572.asp
-Recent article quote: http://www.emarketer.com/Article.aspx?R=1008294
-Another new article for eMarketer: http://www.emarketer.com/Article.aspx?R=1008458
Industry Leadership:
-SFBIG Member 2009-present
-SHOP.org member 2009-present
-iMedia – Advisory Board Member and blogger 07-current
-DFWIMA – Dallas Fort Worth Interactive Marketing Association, Marketing Board Chair 07-09
-EEC – Email Experience Council Member, Clients Only Roundtable 07-09
-BlueHornet Networks Email Service Provider – Advisory Board Member 08-09
Sr. manager – Online Marketing
Shutterfly - Making the world a better place by helping people share life's joy.
I currently lead the Internet Marketing team on the display side that recently launched the first ever in-house agency model for Shutterfly. I drove the effort from start to finish including the ad serving platform, ad operations team and developing publisher relations. As part of this role, I am responsible for all digital media strategies for Shutterfly, primarily focused around efficient new customer acquisition channels. After almost 6 months of successful operations, all key metrics are stronger YOY.
-Drive all key DR acquisition channels for online media, such as implementing real-time bidding solutions, ad networks and other performance-based media.
-Responsible for all online brand campaigns including blogger relations, rich media, video, social gaming and other innovative ad platform tests.
-Lead Facebook, Twitter and social ad plans, testing and plans to scale.
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