Marketing Textbooks Biography
Viral, Social & Authentic Marketing
Scott Stratten President of Un-Marketing and Author of the #1 bestselling book, UnMarketing: Stop Marketing. Start Engaging
Learn why people spread some businesses content, while ignoring others
Learn what it takes to make your business awesome at social media
Determine which bright and shiny tech tools are actually useful and what are fads
Discover what fractional reaction means and how to apply it today
Learn what to do when it hits the fan for your business and how to turn it into something awesome
Bio
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his "UnAgency" for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 118,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book, UnMarketing: Stop Marketing. Start Engaging, became a national bestseller before it was released, and recently a Globe and Mail #1 Business bestseller, National Post, Amazon.com, Amazon.ca and Amazon UK bestseller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version was released in February and is to be followed by his second book in the Fall of 2012.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. His talks have proven to be powerful and motivating, inspiring his audiences to take immediate action and re-think the relationship between marketing and business.
His clients' viral marketing videos have been viewed over 60 million times and he's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America's 10 Marketing Gurus" by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
Viral, Social & Authentic Marketing
Scott Stratten President of Un-Marketing and Author of the #1 bestselling book, UnMarketing: Stop Marketing. Start Engaging
Learn why people spread some businesses content, while ignoring others
Learn what it takes to make your business awesome at social media
Determine which bright and shiny tech tools are actually useful and what are fads
Discover what fractional reaction means and how to apply it today
Learn what to do when it hits the fan for your business and how to turn it into something awesome
Bio
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It's all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his "UnAgency" for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 118,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It's the only time he's felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.
His book, UnMarketing: Stop Marketing. Start Engaging, became a national bestseller before it was released, and recently a Globe and Mail #1 Business bestseller, National Post, Amazon.com, Amazon.ca and Amazon UK bestseller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. The paperback version was released in February and is to be followed by his second book in the Fall of 2012.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. His talks have proven to be powerful and motivating, inspiring his audiences to take immediate action and re-think the relationship between marketing and business.
His clients' viral marketing videos have been viewed over 60 million times and he's recently appeared in the Wall Street Journal, Huffington Post, USA Today, Entrepreneur Magazine, CNN.com, Inc.com and Fast Company and was just named one of "America's 10 Marketing Gurus" by Business Review USA. That plus $5 gets him a coffee anywhere in the world.
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
Marketing Textbooks
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