E marketing newsletter Biography
I have been taking a closer look at two of the brand-new technologies that are really shaking up the computer world. One is Microsoft's Windows 8 operating system with all those funky tiles. The other is the Lenovo Yoga 13 laptop. The changes are many. Some will think all this change is good, others will not. Let's look at the good, the bad and the ugly. Let's start with Windows 8. The good news is, many users will absolutely love this operating system. The bad news is, many will not. [More...]
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How to Bring Joy to Online Shoppers
The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $279 billion by 2014, according to a Forrester forecast. Moreover, the tablet has emerged as a lucrative shopping device. [More...]
BEST OF ECT NEWS
Is Mobile CRM a Cost Center or Profit Maker?
Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Hasen is, and can so plainly see how easy it would be for Comcast to lighten some of its customers' suffering. [More...]
BEST OF ECT NEWS
Applying Last Year's Lessons for Holiday Sales
OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: The empowered customer turned to multiple mobile devices to conduct mobile shopping; and social media sites such as Facebook proved they have an influence on consumer buying. [More...]
BEST OF ECT NEWS
CRM Convergence: Social Evolution Meets Mobile Revolution
CRM technology -- along with the way we use it -- is going through an interesting patch of development right now. In part because mobile devices are now delivering on their potential, there's a renewed vigor around mobile CRM. At the same time, social CRM continues to gain attention and energy. [More...]
The Thanksgiving Holiday vs. Holiday Shopping Tug-of-War
Stick a fork in the sacrosanctity of Thanksgiving -- it is done. A number of retailers, most famously Walmart, will be opening their doors on Thanksgiving Day, on the premise that they will be scooping up sales from consumers too eager to wait for Black Friday. Whether that is true or whether so-called Gray Thursday will cannibalize sales meant for Black Friday and Cyber Monday is yet to be determined. [More...]
I have been taking a closer look at two of the brand-new technologies that are really shaking up the computer world. One is Microsoft's Windows 8 operating system with all those funky tiles. The other is the Lenovo Yoga 13 laptop. The changes are many. Some will think all this change is good, others will not. Let's look at the good, the bad and the ugly. Let's start with Windows 8. The good news is, many users will absolutely love this operating system. The bad news is, many will not. [More...]
BEST OF ECT NEWS
How to Bring Joy to Online Shoppers
The Internet has become the world's largest shopping mall, and the market is continuing to grow. Q4 2011 U.S. retail ecommerce sales were up 14 percent compared with 2010, reaching nearly $50 billion for the quarter, ComScore recently reported. Total U.S. e-commerce sales are projected to reach $279 billion by 2014, according to a Forrester forecast. Moreover, the tablet has emerged as a lucrative shopping device. [More...]
BEST OF ECT NEWS
Is Mobile CRM a Cost Center or Profit Maker?
Jeff Hasen, Hipcricket's CMO, recently had what he called his "10 millionth" bad customer experience with Comcast. It's galling enough to be treated poorly by a company when you buy just about all of its services, as Hasen does with Comcast. Worse, though, is when you are a mobile CRM expert, as Hasen is, and can so plainly see how easy it would be for Comcast to lighten some of its customers' suffering. [More...]
BEST OF ECT NEWS
Applying Last Year's Lessons for Holiday Sales
OK, it's time to officially close the book on the 2011 holiday retail season and to shift our attention forward to 2012. For me personally, what makes it difficult to stop looking back are the new trends that emerged that will forever change holiday shopping: The empowered customer turned to multiple mobile devices to conduct mobile shopping; and social media sites such as Facebook proved they have an influence on consumer buying. [More...]
BEST OF ECT NEWS
CRM Convergence: Social Evolution Meets Mobile Revolution
CRM technology -- along with the way we use it -- is going through an interesting patch of development right now. In part because mobile devices are now delivering on their potential, there's a renewed vigor around mobile CRM. At the same time, social CRM continues to gain attention and energy. [More...]
The Thanksgiving Holiday vs. Holiday Shopping Tug-of-War
Stick a fork in the sacrosanctity of Thanksgiving -- it is done. A number of retailers, most famously Walmart, will be opening their doors on Thanksgiving Day, on the premise that they will be scooping up sales from consumers too eager to wait for Black Friday. Whether that is true or whether so-called Gray Thursday will cannibalize sales meant for Black Friday and Cyber Monday is yet to be determined. [More...]
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